General Information About the Program:

The Master Management Certificate Program is advanced management training for leaders who are ready to increase their effectiveness and examine the relationship between their actions and the organization’s big picture.  Leaders who thrive interpersonally have the ability to anticipate and adapt to issues affecting the organization. They contribute immeasurably to their company’s long term success.  This certificate program focuses on helping leaders find their place and point of impact among the bigger issues any company faces; legal, ethical, financial, environmental, and competitive.

Requirements of the Certificate Program

In order for a certificate to be awarded, you must register and attend four out of the five required courses within three years of the first session and complete all work assignments.

What You Get from the Program

To accommodate the advanced skill sets valued by leaders like you, program developers work with faculty to feature program topics designed to enhance your personal leadership effectiveness and improve your ability to manage organizational resources.  Specifically, participants will learn the following skills:

  • Evaluating the needs of your organization, and responding by engaging staff, setting objectives, and leading the change process.
  • Maintaining an optimum workforce by recruiting a diverse staff, mitigating employee litigation, and providing opportunities for staff to contribute.
  • Managing time and projects by forecasting organizational needs, constructing powerful action messages in writing, and focusing your energy on projects that matter.


Required Courses

Each course is three days. Detailed descriptions of the topics covered in each course follows below.

Increasing Your Managerial Productivity

Enhancing Your Communication and Leadership Effectiveness

Understanding and Using Financial Management Techniques

Dealing with Critical Legal, Ethical, and Strategic Issues

Improving Your Competitive Edge


Course: Increasing Your Managerial Productivity

A. Understanding and Advancing the Cornerstones of Management: Personal & Professional Productivity & Effectiveness
  • What time management is and is not
  • Identifying sources of procrastination and how to deal with them
  • Sources of interruptions and how to handle or eliminate them
  • Determining priorities and escapes the “everything is priority” trap
  • Key questions to ask in the workplace to restore balance
  • Identifying key components essential to daily task management
  • Getting control of the paper that is hiding your desk
  •  A quick process for simplifying meetings and assigning accountability
  • Taking back activities that you can utilize in meeting with your own teams
  • Defining key roles that you play
  • Recognizing areas of your life that are out of balance and how to better align them
  • Putting together meaningful and relevant goals


B. Successful Leadership in the “New Normal”
  • Constructing a vision for the future:  Defining the “New Normal”
  • Building relationships that educate, motivate, and inspire
  • Focusing on collaborative techniques
  • Attracting and retaining the right employees
  • Developing a sense of engagement and ownership among employees
  • Organizing the advantages of a multi-generational workforce
  • Thriving in the digital workplace
  • Enhancing information and knowledge for current and future needs.

Course: Enhancing Your Communication and Leadership Effectiveness

A. Bottom-line Communications
  • The need for a language of business communication
  • How to organize material effectively
  • How to engineer impact in your messages
  • How to take the “Grr” out of grammar
  • How to control style
  • Putting it all together: a model for business communication


B. Harnessing the Power of Diversity
  • Identifying the difference which impact the work environment
  • Describing stereotypes and exploring some assumptions
  • Developing behaviors that support diversity
  • Preparing your workforce to meet the needs of a changing customer base
  • Identifying areas of unintended discrimination


C. The Leadership of Change
  • Shifting paradigms and permanent white water
  • Understanding the change process
  • Leading change—a self-assessment
  • Strategic change techniques
  • Making dissatisfaction work for you
  • Practice conflict resolution
  • Selling the vision
  •  Overcoming resistance
  • Handling innovation assassins

Course: Understanding and Using Financial Management Techniques

A. Understanding and Analyzing Financial Statements
  • Basic financial statements
  • Use of ratio analysis
  • Financial leverage
  • Operating leverage
  • Break-even analysis


B. Cost of Capital and Capital Budgeting
  • Basic concepts of the time value of money
  • Determining a firm’s cost of capital
  • Methods of analyzing projects
  • Advantages and disadvantages of various capital budgeting techniques
  • Lease versus buy analysis


C. Using Financial Information for Business Success
  • Define and use common financial terms
  • Explain the relationship between profit and cash
  • Understanding the concepts of double-loop accounting
  • Explain how strategic initiatives can impact the bottom line
  • Recognizing and defining organizational specific financial terms and measurements

Course: Dealing with Critical Legal, Ethical, and Strategic Issues

A. Preventing Employee Litigation
  • The employer/employee relationship
  • What is employment-at-will
  • Why there is so much employment litigation
  • How the legal process work
  • Causes of employment litigation
  • The kinds of employment actions can result in litigation
  • Policies and procedures to develop and implement to reduce risks
  • The impact employment practices have on the likelihood of litigation
  • The role employees play in mitigating employment litigation
  • Managerial practices that can minimize legal actions
  • Handling grievances in a legal and effective manner
  •  What you can do to mitigate workplace litigation
  • Types of employment litigation that are most common
  • Recent court rulings and laws should you be aware of


B. Understanding Business Ethics
  • Hypothetical case study of an ethical dilemma
  • Moral philosophy and moralizing
  • Defining and doing ethics
  • Values and priorities
  • Ethical and intellectual development
  • Code of ethics


C. Introduction to Strategic Management Process
  • Developing a mission
  • Establishing objectives
  • Crafting a strategy
  • The factors that shape strategy
  • Tests of a winning strategy

Course: Improving Your Competitive Edge

A. Customer Service Skills
  • Establishing and communicating a commitment of services
  • Gaining support for service excellence
  • Gaining interdepartmental support and cooperation
  • Teamwork in customer service
  • How to make customers feel special


B. Delivering First-Class Customer Services
  • Who are your customers?
  • Internal and external customers
  • Evaluating customers’ needs and expectations
  • Training and coaching employees for first-class service
  • Developing and maintaining a service strategy


C. Quality in Customer Service
  • Setting standards for customer service
  • Training staff in customer service
  • Customer service chains
  • Measuring customer service


Criteria for Completion of Master Management Certificate Program

1. Attend four out of the five sessions within three years of the first session.

2. Complete all work as assigned.

3. Be present for all class activities.

For more information regarding acquiring this certificate, contact the program manager, Brenda Truelove, at 205-348-9066.