General Information

Reach Key Alabama Revenue Decision Makers!
Sponsorship of the AMROA Summer Conference is handled directly by the AMROA Association. Learn more about sponsorship here.
*Beginning with the October 2025 certification session, all classes and conferences will be administered through Auburn University. If you have any questions, you can reach out to Kim Davidson with AMROA, kim.davidson@lincolnal.org
The Office of Teaching Innovation and Digital Education offers professional training opportunities for the Alabama Municipal Revenue Officers Association biannually at the Bryant Conference Center on the University of Alabama main campus. The purpose of the Certified Municipal Revenue Officer (CMRO) Program is to improve the professional, administrative, and fiscal skills of participating municipal revenue officers through a series of courses approved by the AMROA. Because of the increasing complexity of municipal revenue administration, this certification program is designed to help municipal revenue officers develop their management skills and abilities and obtain more expertise and status in their profession as they serve their communities. Each training institute provides 20 contact hours. Individual must attend 4 training institutes to become a Certified Municipal Revenue Officer (CMRO) and maintain 20 contact hours of continuing education every two years.
Anyone can attend the training institutes and the annual conference. This training is not exclusive to revenue officers, many individuals with similar job responsibilities attend. However, we do encourage you to join the Alabama Municipal Revenue Officers Association. Membership information can be found on their website.
Lodging
AMROA Summer Conference, June 11-13, 2025
Island House Hotel, 26650 Perdido Beach Blvd, Orange Beach, AL 36561
To book via phone, call 251-981-6100 and use Group Code: CDT91G. To make your reservation online, click here. If the dates you entered are before or after your group dates, your special rate may not show. Block expires on May 11, 2025.
*Beginning with the October 2025 certification session, all classes and conferences will be administered through Auburn University. If you have any questions, you can reach out to Kim Davidson with AMROA, kim.davidson@lincolnal.org
Registration
Register Online
AMROA Annual Summer Conference, June 11-13, 2025 | Island House Hotel, Orange Beach, AL
*Please note, if you are registering more than one person, each must have an individual email address to utilize the online registration system.
*Beginning with the October 2025 certification session, all classes and conferences will be administered through Auburn University. If you have any questions, you can reach out to Kim Davidson with AMROA, kim.davidson@lincolnal.org
Register by Phone
Our Registration Services Office is open Monday – Friday from 8:00 a.m. – 4:45 p.m. To register by phone, or for inquiries regarding your registration, please call 205-348-3000.
Register by Mail
Download the printable registration form.
Need our STAARS Vendor Number? Use VC000118827 for UA Office of Teaching Innovation and Digital Education.
Accommodations
Renaissance Riverview Plaza in Mobile, AL
Click here for access to hotel reservations.
Sponsorship and Exhibitor Opportunities
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AMROA invites your participation as a sponsor of our annual summer conference. Attendees will include representatives from municipalities across Alabama. Sponsorships include an exhibit table and conference registrations. Make contacts with key Alabama decision-makers!
Sponsorship Levels
- Gold Sponsor $2,000
Recognized as a sponsor of lunch; includes two registrations, one exhibit table, one stuffer in the packet, and 3-5 minutes at the podium during the program. - Silver Sponsor $1,000
Recognized as a sponsor of entertainment; includes one registration, one exhibit table, one stuffer in packets, provide a brief welcome at the banquet. - Bronze Sponsor $500
Recognized as a sponsor of refreshment breaks; includes one registration and one exhibit table.
2021 Exhibitors


Continuing Education Hours
The AMROA Summer Conference generally provides CEU equal to 10 to 12 contact hours.
Cancellations and Refunds
A cancellation charge of 100% of the registration fee will be assessed on cancellations occurring within seven (7) days of the start of this session. Refunds will not be granted after the program has begun. The University of Alabama reserves the right to cancel, postpone or combine class sections, to limit registration or to change instructors. To cancel your registration, contact the Registration Services department at 205-348-3000 or registration_services@ua.edu. View the OTIDE Cancellation Policy online.
Request for Accommodations
The University of Alabama is committed to complying with the Americans with Disabilities Act. Requests for accommodation of physical and/or dietary needs should be made at least 30 calendar days in advance of the program date. Please email your request to Emily Townsend at professionaldevelopment@ua.edu.
Upcoming Events
- Annual AMROA Summer Conference | June 11-13, 2025, Island House Hotel, Orange Beach, AL (IN PERSON ONLY)
*Beginning with the October 2025 certification session, all classes and conferences will be administered through Auburn University. If you have any questions, you can reach out to Kim Davidson with AMROA, kim.davidson@lincolnal.org
CMRO Certification Program
The Certified Municipal Revenue Officers (CMRO) certification comprises 80 contact hours of instruction over two years. Each training institute provides 20 contact hours. Two training sessions are available each year. They consist of two and a half days each and are offered in the spring and the fall. The program is designed to allow participants to begin training at any time after completing all four sessions. The training sessions do not have to be taken in consecutive order. A detailed list of classes needed to graduate can be found at Certification Institute for Revenue Officers.
Alabama Revenue Officer Annual Summer Conference
“Connect, Communicate, Collect: Steps to Increasing Revenue”
June 11-13, 2025, Island House Hotel, Orange Beach, AL
Wednesday, June 11th
| Time | Session |
|---|---|
| 3:00 – 5:00 p.m. | Early Bird Registration and Check-In |
Thursday, June 12th
| Time | Session |
|---|---|
| 7:30 – 8:30 a.m. | Breakfast and Check-In |
| 8:30 – 8:45 a.m. | Welcome & Announcements Kimberlee Davidson, AMROA President 2024-2025, City of Lincoln |
| 8:45 – 9:45 a.m. | Kickstart Panel: Exploring Ways to Increase Revenue/Q&A AMROA Officers |
| 9:45 – 10:15 a.m. | Business Meeting/Election/Swearing in Ceremony |
| 10:15 – 10:30 a.m. | Break |
| 10:30 – 11:45 a.m. | Understanding the Local Effects of Simplified Seller’s Use Tax Walt Maddox, Mayor, City of Tuscaloosa |
| 11:45 a.m. – 1:15 p.m. | Luncheon |
| 1:15 – 2:45 p.m. | Alabama Department of Revenue Updates Vicki Gardino, Alabama Department of Revenue |
| 2:45 – 3:00 p.m. | Break |
| 3:00 – 4:30 p.m. | ABC Board: New License Types & Compliance Summer Childers, Licensing and Compliance Division Director, Alabama Alcoholic Beverage Control Board |
| 4:30 p.m. | Adjourn |
Friday, June 13th
| Time | Session |
|---|---|
| 7:00 – 8:00 a.m. | Breakfast |
| 8:00 – 8:15 a.m. | Welcome & Announcements Kimberlee Davidson, AMROA President 2024-2025, City of Lincoln |
| 8:15 – 9:30 a.m. | Leadership Strategies Dr. Kathy Murphy, President, Wallace Community College Dothan |
| 9:30 – 10:15 a.m. | Break (Hotel check out is 11:00 am) |
| 10:15 – 11:30 a.m. | Alabama League of Municipalities: 2025 Legislative Acts Affecting Municipal Revenue Lori Jhons, Communications Director, Alabama League of Municipalities |
| 11:30 a.m. – 12:00 p.m. | Closing Remarks and Door Prizes |
Certified Municipal Revenue Officers
The Certified Municipal Revenue Officer (CMRO) certification requires 80 contact hours to be completed within four consecutive sessions. Participants are required to complete each of the following four educational sessions: 100, 200, 300 and 400 level. Participants can still begin at any time but must complete all sessions to graduate. In order for an individual to maintain certified status in the Alabama Municipal Revenue Officer’s Association Certification Program, the individual must maintain membership with the Alabama Municipal Revenue Officers Association (AMROA) and must attend a total of twenty (20) hours in either an AMROA sponsored workshop, conference, or certification training session every two-years with the first two-year period beginning with the date of the final test that was taken to earn certification.
Training Classes
Auditing
Audit 200 – A discussion of auditing techniques available to municipalities and the requirements of both the revenue official and/or the outside auditing firm when conducting an audit
• Explanation of the audit function and explore the benefits of the audit function to municipalities
• Discuss municipalities audit options–in house, outside auditing firm, or State of Alabama—pros and cons of each
• Desktop audits, reviewing license classifications and comparing license gross receipts to taxes reported
• Processing refunds to taxpayers and the legal requirements as well as refunds due to other jurisdictions
• Basic auditing techniques and what is required of revenue officials when auditing a business
Audit 300 – A continued discussion of auditing techniques, and the laws that govern municipality audit procedures
• Explore the legal requirements for audits detailed in the Local Tax Simplification Act of 1998, Local Tax Procedures Act, Municipal Business License Reform Act, Taxpayers' Bill of Rights, and Taxpayer Fairness Act (TBOR II)
• Procedures for conducting an audit– from audit notification to the finalization of the audit assessment
• Confidentiality requirements
• When to use sampling/averages
• How to decide who to audit
• Discuss audit appeal procedures, Alabama Tax Tribunal
Commerce
Commerce 100 – Historical recap of what interstate commerce is; when the legislation began that governs interstate commerce and how it affects municipalities in tax and license situations.
• Definition of interstate commerce
• Article I of the US Constitution
• When can you license interstate commerce
Commerce 200 – Advanced discussion of the commerce clause in interstate commerce and what different requirements are placed on municipalities because of interstate commerce.
• Due Process Clause
• State Taxation of interstate commerce
• Factors that determine interstate commerce
• Licensing restrictions due to interstate commerce
• Historical and current cases on interstate commerce (ex: Bella-Hess, Complete Auto)
Commerce 300 – Explaining interstate commerce as opposed to intrastate commerce and the different requirement of municipalities.
• Definition of intrastate and interstate commerce
• What constitutes nexus
• Explain Due Process Clause
• Distinguish nexus under commerce and due process clause
• Historical and current cases on nexus (ex: Quill Corp v. Heitkamp)
Commerce 400 – Reviewing the issues of mail-order sales, catalog sales, and internet sales as they affect how municipalities collect sales taxes and business licenses now and in the future.
• Sales vs Use Tax
• Delivery methods and licensing
• Court cases on mail-order and catalog sales
• Update on current and proposed legislation affecting licensing of local and out of state entities
Enforcement
Enforcement 100 – Basic minimum enforcement procedures you should know and use to assist in the enforcement of municipal revenue ordinances.
• Authority to License (11-51-90, Code of AL)
• Municipal Code
• Notices, Letters, Phone Calls, Site Visits
Enforcement 200 – Issuing citations, municipal offense tickets, summons, warrants, etc. (Criminal Prosecution through the court system)
• Authority to issue citations or municipal offense tickets
• Citations
• Municipal Offense Tickets
• Summons
• Warrant
• Writing, Issuing, and Serving
Enforcement 300 – Processes for enforcing license and tax ordinances through the use of the court system
• City Attorney or Hired Firm
• Civil Action (Circuit Court)
• lnjunction (sec.11-51-lS0through 11-51-161CodeofAL)
• Liens (sec. 11-51-96 Code of AL)
• Temporary Restraining Orders
Enforcement 400 – How assessments and assessment letters are handled for the purpose of gaining full
compliance by businesses for taxes, licenses, or audits.
Law
Law 100 – Basic Outline of where authority for municipalities resides in state law and through the Passage of municipal ordinances, to fully inform revenue personnel in where authority comes from.
• Discuss primary law- Statutes, regulations, and case law.
• Division of duties between elected officials/ separation of powers between mayor and council
• Classification of Municipalities/ forms of government
• General powers of Municipalities/ types of powers
• Dillon rule
• Police Jurisdiction (extraterritorial jurisdiction)
• Touch on AMROA website links to ADOR/SOS/Attorney General/Alison
Law 200 – Discuss legal resources. Explanation of legislative process, municipal ordinances, and court rulings are cataloged so the revenue official is trained in researching this information. Outline of the attorney general’s office and duties plus how attorney general opinions are developed and what effect they have on revenue collections of taxes and licenses.
• Legislative process
• Locate an AG opinion, Touch on Details of requesting an opinion
• What weight does an opinion carry
• Revenue Rulings
• Court cases and opinions
• Law review, journals, and other secondary legal sources
Law 300 – Detailed examples developed for students to research and find particular cases to strengthen their research abilities. Entails a review of topics in sophomore session II with expanded examples and case studies using online legal research, free and paid resources.
• Alison
• Aldor
• Municode
• Westlaw
• Case studies (example liens, local nexus rules)
• Detailed explanation of AMROA website links to ADOR/SOS/Attorney General/Alison
Law 400 – Comprehensive Review.
• Tax and license cases and resulting court decisions with an emphasis on not only how it affected a particular municipality but how the ruling could affect other municipalities.
• Franchises
• Revocations and defending revocations
License
License 100 – Basic business license outline with emphasis on what licenses are; where the ability to license businesses originated; how rates may be set.
• Code of Alabama Section 11-51-90: Granting municipalities the ability to license any exhibition, trade business, vocation, occupation, or profession.
• License Reform Act of 2006 requirements
License year
Due dates for business licenses
Penalty and interest provisions
Issuance fees
NAICS codes
Delivery licenses
Taxpayers engaged in more than one line of business
Branch office rule
Mail out to all companies that obtained a business license for preceding year gross receipts vs. flat-rate licenses
• Business license fees controlled by Code of Alabama (insurance companies, banks, telephone companies, etc.)
License 200 – Licensing businesses that are governed in part by State Boards and how those State Boards affect what a municipality does when licensing them within their specific community. (With an emphasis on more common situations within municipalities)
• Homebuilder Board
• Licensing Board for General Contractors
• Plumbers and Gas Fitters Board
• Heating and Air Conditioning Contractors Board
• Electrical Contractors Board
• Cosmetology Board
• Massage Therapy Board
• State of Alabama Department of Agriculture & Industries (Landscapers & Exterminators)
• County Health Department (Restaurants)
License 300 – License enforcement and use of the court system.
• Review of what is involved and required of municipalities when using the courts.
Unlawful to do business without a license
Penalty and interest provisions
Documentation
Citations
Summons to appear in court
Municipal court is prosecuting the fact that business was done without a license, not for the collection of license fees.
License 400 – Handling business license revocations and what is involved for the municipal official
• Requirements of License Reform Act of 2006:
All licenses are subject to revocation by the municipal governing body.
The municipal body shall set time for the hearing of revocation and notice of hearing shall be given to the licensee at least ten (10) days before the date set for the hearing.
Profiles
Profiles 100 – A discussion on the role ethics plays in revenue administration
• Review State law that mandates the conduct of tax and licensing officials
• Site examples of professional conduct of revenue officials and unethical conduct of revenue officials.
• Site example of consequences of unethical conduct
• Correlate ethical behavior of revenue official and working with elected officials
• Review the role of revenue officials in making tax/licensing laws and enforcing those laws
• Review the dichotomy of the public administrator – revenue officers must balance the role of helping create the law and enforcing that law.
Profiles 200 – An in-depth overview of the importance of the revenue officer developing interdepartmental relations for the purpose of having proper compliance from businesses in their cities.
• The benefits and challenges of working with Economic Development, Building Officials, Utility Departments, Police Departments, and Fire Departments
• Things the Revenue officer should know about working with public record keepers (what information can be shared and how that information should be shared)
Profiles 300 – Basic customer service techniques for officials dealing in tax and license administration.
• Developing a balance of servant to the taxpayer enforcer of city laws
• Developing communication skills to interact professionally with the taxpayer with the least amount of friction
• Developing conflict resolution skills
• Developing goals that meet the needs of both the public and the city administrations
Profiles 400 – Methods to help the Revenue Officer Adapt to change (Meyers-Briggs Personality assessment)
• Tips for your personality type in dealing with stress and changes in the community (natural disasters), political leaders, and legislature.
• The laws and ordinance affecting revenue administration and attitudes towards those changes.
Revenue Administration
Revenue Administration 100 – Ordinance development
• A discussion on what is required to develop an ordinance
• Requirements of Revenue Officers that interact with an in house legal attorneys.
• Requirements of Revenue Officers who work with the contract or outside legal attorneys.
• The responsibilities of Revenue Officers to work with upper administration.
• The responsibilities of Revenue Officers to interact with and discuss with City Council
Revenue Administration 200 – Municipal and County co-operation
• Building a relationship with other municipalities and counties
• The importance of working with Revenue Officials in your county
• Establishing an agreement to share information
• Combining efforts on handling problem accounts in common
Revenue Administration 300 – Identifying solutions to tax and license compliance
• Discussing what municipalities need to meet requirements of city, state, and federal laws
• Reviewing tax and license mechanisms and/or processes utilized by municipalities
• Establishing guidelines that all can utilize
• Reviewing and discovering alternative methods to enhance compliance through the utilization of technology
Revenue Administration 400 – Managing stress, anxiety, and related issues which develop as part of Revenue Administrators responsibilities for collection and compliance acting as a revenue
• What is stress and anxiety
• What are the internal and external causes of stress
• How to handle and reduce stress
• Adopting strategies to deal with stressful situations and events
Taxes
Taxes 100 – History of tax collections and explanation of basic taxes collected by municipalities.
• Legislative authority granted to municipalities to levy a taxes
• Sales
• Use
• Rental
• Gross Receipts
• Lodging
• Gasoline
• Special taxes collected by municipalities
• Special Events
• Cigarette Tax
• Liquor Tax
Taxes 200 – Alternative revenue sources available to municipalities
• Occupational
• Ad Valorem
• Permit Fees
• Franchises
• Utilities
• State shared taxes
• Rental or Sale of Municipal Property
• Scale Fees
Taxes 300 – Understanding reciprocity in terms of collection of taxes
• Legislative act
• One Sale – One Tax
• Collection on an imported property used within another municipality
• Petition for a refund of taxes paid to the wrong municipality – the statute of limitations
Taxes 400 – Future taxes issues that will affect current revenue administration procedures
• New technology
• Non-Nexus use tax remittance
• Digital sales
Burton Scholarships | Financial Assistance for Training
Purpose and Administration
The endowment has a two-fold purpose, which is to advance the content, quality, and effectiveness of municipal programs held at The University of Alabama’s Office of Teaching Innovation and Digital Education, and also to help perpetuate and improve the quality of services rendered by the League of Municipalities to their constituents. The fund is administrated by a panel consisting of the President of the League, the Executive Director of the League of Municipalities, the Director of the Division of Professional and Management Development, and the Associate Provost of the Office of Teaching Innovation and Digital Education. To apply for financial assistance, please fill out the following application:
John G. Burton Endowment Scholarship Online Application
Municipal Programs Supported by the Fund
- Municipal Management Training Institute for Municipal Clerks and Administrators (Municipal Clerks Annual Conference) provides municipal clerks and administrators with education on important issues and concerns facing them professionally and personally. Topics such as elections, records retention, and other legal issues are covered.
- Certified Municipal Clerks Program (CMC) was established in 1970 and is designed to enhance the job performance of the clerk in small and large municipalities. It prepares the applicants to meet the challenges of the complex role of municipal clerks by providing them with quality education in partnership with institutions of higher learning.
- Master Municipal Clerks Program (MMC) is an advanced continuing education program for clerks who hold a CMC certification. The program prepares participants to perform complex municipal duties through extensive and rigorous educational components and professional and social contributions.
- Municipal Revenue Officers Certification Program is designed to improve the professional, administrative, and fiscal skills of participating municipal revenue officers through a series of courses approved by the Alabama Municipal Revenue Officers Association (AMROA). It also serves to help municipal revenue officers develop their management skills and abilities and obtain more expertise and status in their profession as they serve their communities.
- Alabama Revenue Officers Association Annual Conference updates participants on new trends in municipal revenue management. Current developments in revenue law, ABC laws, auditing techniques and business licenses are some topics that are addressed.
History
The Alabama League of Municipalities in cooperation with The University of Alabama's Office of Teaching Innovation and Digital Education established this endowment in honor of John G. Burton who served as the first president of the Alabama League of Municipalities in 1936 and held an executive position in that board for eight years. Mr. Burton was a recipient of state and national recognition for his progressive ideas and accomplishments. A native of Walker County, he attended Eldridge Baptist Academy. He was employed with the Central Bank and Trust Company in Jasper from 1918-1932. Elected mayor of Jasper in 1932, Burton served in that capacity until 1946. During his tenure as mayor, he made important contributions to his county and state. He was instrumental in getting tax dollars for municipalities, and he established schools for the training of municipal workers. Mr. Burton was a member of the Board of Trustees of Walker College in Jasper from 1938 to 1946. From then until 1956, he served as the business manager of Howard College. He worked in the real estate business from 1956 until his retirement.
Questions about AMROA Certification?
For more information, contact Emily Townsend at professionaldevelopment@ua.edu or 205-348-0356.
Mailing address:
The University of Alabama
Office of Teaching Innovation and Digital Education
Continuing Education and Lifelong Learning
Box 870388
Tuscaloosa, AL 35487-0398