Professional Development on Your Schedule


Professional Development on Your Schedule

Social Media Marketing: Get Social with Your Business

Workshop Overview

Social media marketing is now a cornerstone of marketing strategy for all types of
businesses and organizations. However, it can also be overwhelming and time consuming.
Learn how to make social media strategy work best for you and your business by learning
the core functions of social media: monitor, amplify, respond and lead.

This program will help you develop a strategy that works best for your marketing goals
and is conscious of your time and budget. Using a variety of social media platforms
such as Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn, you can create
an online presence that tells your business’s story, finds new customers and interacts
with a targeted audience online. Attendees will create their own Social Media Strategy
Blueprint during the workshop and leave with actionable solutions for social media
marketing strategy and content development.

Available Dates:

  • Custom training available on-site or via Zoom Livestream – On your schedule!

Workshop Outline

Title Overview
Day 1
  • Create a Social Media Strategy that Works for You
  • Specific Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Snapchat,
    Linked In
  • Analyze Results of Social Media Blueprints and Make Adjustments to Content
  • Share Results of Social Media Marketing Strategy Blueprints

Workshop Leads

Susan Fant

Susan Fant, Instructor of Marketing and Corporate Director of the Masters of Marketing
Program in the Culverhouse College of Commerce at The University of Alabama, created
the Masters of Marketing Specialization in Digital and Social Media, which is one
of the first programs of its kind in the nation. Susan combines her interests in education,
innovation and foresight to create learning and development programs in new technology,
personal branding, millennials and innovation for businesses. She holds degrees from
Birmingham-Southern College and the University of St Andrews. Susan’s work has been
featured in SAP’s The Customer’s Edge, Birmingham Business Journal, Alabama Inc.,
AL.com, MIT Sloan Innovation @ Work, Venture Beat and PR News’ first Social Media
Guidebook for digital marketing. You can learn more about Susan by visiting www.susanfant.com.