Workshop Overview

Successful companies know that creating an excellent customer service culture within the organization is vital for sustainability and growth. “WOW-ing” the customer must be viewed as a way of life within an organization so that excellent customer service is ingrained in the mission. From hiring and developing the best team to rewarding excellent service, customer service culture begins with leadership. This workshop will create a positive work environment, decrease turnover and deliver the results of true customer service excellence.

Available Dates:

  • Custom training available on-site or via Zoom Livestream – On your schedule!


  • Pricing information available upon request. Contact Mary Patterson for details.

Workshop Outline

Title Overview
Day 1
  • What’s your Customer Service Culture? Identifying what customer service looks like in your organization.
  • Hiring and developing the best team.
  • Making a lasting, positive first impression on customers.
  • Encouraging and leading the “WOW” customer service experience.
  • The importance of staying actively engaged. The power of listening.
  • The impact of a positive work environment. The true cost of turnover.
  • Rewarding and recognizing excellent service.

Workshop Leads

Elizabeth Lary's photo

Elizabeth Lary

Elizabeth Lary is a consummate team builder, proven leader and skilled problem solver with a passion for connecting people and helping organizations succeed. She has more than two decades of experience in sales, human resources, fundraising, event planning and program management. Ms. Lary is currently the administrative coordinator of clinical services at the University Medical Center on The University of Alabama’s Tuscaloosa campus where she leads a team of 24 admission staff members. In this role, she is responsible for training staff to provide efficient and excellent customer service to medical center patients while fostering a collaborative team environment.

Program Manager

Mary Patterson's PhotoMary Patterson, CPA, SHRM-CP
Phone Number: 205-348-7049


Questions about this program? Contact Mary Patterson today! Mary Patterson works in the Office of Teaching Innovation and Digital Education at The University of Alabama as a Program Manager, where she assists the OTIDE team in designing and implementing professional development and training programs, industrial training programs, and executive education programs that are offered on-campus, online or onsite at the workplace.  Ms. Patterson has a Bachelor’s degree in Business from the University of Alabama’s Culverhouse College of Business with a major in accounting.  She is a Certified Public Accountant and stays abreast of current developments relevant to business owners, including management, human resources, economics, accounting, taxation, and marketing.  Additionally, Ms. Patterson is a Certified Professional in the Society for Human Resource Management. She works closely with HR departments to design custom training to enhance work objectives, increase productivity, and build a positive culture.  She worked previously as Director of the Alabama Entrepreneurial Research Network (AERN) in the Culverhouse College of Business to bring the resources from the University of Alabama down to the community level.  She is a member of the Tuscaloosa Chapter of the Alabama Society of CPAs, the Society of Human Resource Management, the Culverhouse Commerce Executives Society, and the Southern Automotive Women’s Forum.