Social Media Marketing: Get Social with Your Business

Workshop Overview

Social media marketing is now a cornerstone of marketing strategy for all types of
businesses and organizations. However, it can also be overwhelming and time consuming.
Learn how to make social media strategy work best for you and your business by learning
the core functions of social media: monitor, amplify, respond and lead.

This program will help you develop a strategy that works best for your marketing goals
and is conscious of your time and budget. Using a variety of social media platforms
such as Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn, you can create
an online presence that tells your business’s story, finds new customers and interacts
with a targeted audience online. Attendees will create their own Social Media Strategy
Blueprint during the workshop and leave with actionable solutions for social media
marketing strategy and content development.

  • Custom training available on-site or via Zoom Livestream – On your schedule!

Available Dates:

  • Custom training available on-site or via Zoom Livestream – On your schedule!


  • Pricing information available upon request. Contact Mary Patterson for details.

Workshop Outline

Title Overview
Day 1
  • Create a Social Media Strategy that Works for You
  • Specific Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Snapchat,
    Linked In
  • Analyze Results of Social Media Blueprints and Make Adjustments to Content
  • Share Results of Social Media Marketing Strategy Blueprints

Workshop Leads

Susan Fant's photoSusan Fant

Susan Fant, Instructor of Marketing and Corporate Director of the Masters of Marketing Program in the Culverhouse College of Commerce at The University of Alabama, created the Masters of Marketing Specialization in Digital and Social Media, which is one of the first programs of its kind in the nation. Susan combines her interests in education, innovation and foresight to create learning and development programs in new technology, personal branding, millennials and innovation for businesses. She holds degrees from Birmingham-Southern College and the University of St Andrews. Susan’s work has been featured in SAP’s The Customer’s Edge, Birmingham Business Journal, Alabama Inc.,, MIT Sloan Innovation @ Work, Venture Beat and PR News’ first Social Media Guidebook for digital marketing. You can learn more about Susan by visiting

Program Manager

Mary Patterson's PhotoMary Patterson, CPA, SHRM-CP
Phone Number: 205-348-7049

Questions about this program? Contact Mary Patterson today! Mary Patterson works in the Office of Teaching Innovation and Digital Education at The University of Alabama as a Program Manager, where she assists the OTIDE team in designing and implementing professional development and training programs, industrial training programs, and executive education programs that are offered on-campus, online or onsite at the workplace.  Ms. Patterson has a Bachelor’s degree in Business from the University of Alabama’s Culverhouse College of Business with a major in accounting.  She is a Certified Public Accountant and stays abreast of current developments relevant to business owners, including management, human resources, economics, accounting, taxation, and marketing.  Additionally, Ms. Patterson is a Certified Professional in the Society for Human Resource Management. She works closely with HR departments to design custom training to enhance work objectives, increase productivity, and build a positive culture.  She worked previously as Director of the Alabama Entrepreneurial Research Network (AERN) in the Culverhouse College of Business to bring the resources from the University of Alabama down to the community level.  She is a member of the Tuscaloosa Chapter of the Alabama Society of CPAs, the Society of Human Resource Management, the Culverhouse Commerce Executives Society, and the Southern Automotive Women’s Forum.