Workshop Overview
Social media marketing is now a cornerstone of marketing strategy for all types of businesses and organizations. However, it can also be overwhelming and time consuming. Learn how to make social media strategy work best for you and your business by learning the core functions of social media: monitor, amplify, respond and lead.
This program will help you develop a strategy that works best for your marketing goals and is conscious of your time and budget. Using a variety of social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn, you can create an online presence that tells your business’s story, finds new customers and interacts with a targeted audience online. Attendees will create their own Social Media Strategy Blueprint during the workshop and leave with actionable solutions for social media marketing strategy and content development.
Available Dates:
- Custom training available on-site or via Zoom Livestream – On your schedule!
Pricing:
- Pricing information available upon request. Contact Mary Patterson for details.
Workshop Outline
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Workshop Leads
Susan Fant, Ed.D.
Susan Fant is a subject matter expert in management, marketing, and leadership who is dedicated to helping people build and scale businesses and organizations while using actionable research, design thinking, and scenario planning. Susan is a business owner and university instructor, who built one of the first master’s degree specializations in social media. Her writing has been featured in the SAP’s The Customer’s Edge, Birmingham Business Journal, Alabama Inc, MIT Sloan Executive Education’s Innovation @ Work, Venture Beat, PR News’ first Social Media Guidebook for digital marketing, AL.com’s Young Professionals Millennials of Alabama study, Thrive, and The Foresight Guide. She holds degrees from the University of Southern California, Birmingham-Southern College and the University of St Andrews.
Program Manager
Mary Patterson
CPA, SHRM-CPPhone Number: 205-348-7049
Email: professionaldevelopment@ua.edu
Mary Patterson works in the Office of Teaching Innovation and Digital Education at The University of Alabama as Program Manager, where she assists the OTIDE team in designing and implementing professional development and training programs, industrial training programs, and executive education programs. She is a certified public accountant, as well as a certified professional in the Society for Human Resources Management. She works closely with HR departments to design custom training to enhance work objectives, increase productivity and build a positive culture.
